Kookkuns Rate Card

(Afrikaanse weergawe)

Food website: Kookkuns.com

Media type: Recipe index with an Afrikaans, French and Italian culinary and cooking glossary, cooking tips and other culinary reference sources. Content from the site features in a study guide on Afrikaans literature at the University of South Africa (Unisa).

Average number of readers / visitors per month: 9 000+

Placement type: In-page above the line, above the line and below the line

Creative format: *Text, Image, Video, Rich Media

Ad size: Large screen: 728×90, 300×250 & 250×250, Mobile: Adapts the 300×250 & 250×250 to screen size

Rates per month:

Starter pack: An ad in rotation in ad space. A minimum of 1 000 impressions apply. (R100)

Text: At the bottom of a page for one year. (R100 – R300)

Crafty: One article on the front page for at least 10 days. The article is online for 365 days. (R700)

Butterfly: For one month: One featured article + 1 300×250 or 250×250 ad in rotation + 2 Twitter posts. The article is online for 365 days. (R1 000)

Cocky: For one month: Permanent display of a 728×90 ad on front page + one featured article + 2 Twitter posts. The article is online for 365 days. (R2 000)

Ringleader: For one month: Permanent display of a 250×250 ad on front page + 1 300×250 ad in rotation + one featured article + 4 Twitter posts. The article is online for 365 days. (R3 000)

* Font size may not be larger than the paragraph text of the page on which the text appear. The nofollow attribute must be applied to text.

Any advertiser who books an article may buy extra tweets at R150 each to a maximum of one per week.

Please contact quintus @ qvrp.net .

Webwerf: Kookkuns.com

Lesers per maand: 9 000+

Formaat: *Teks, grafies, video

Advertensie groottes: Grootskerm: 728×90, 300×250 & 250×250, Selfoon: 300×250 & 250×250 pas aan by skerm

Koste per maand:

Beginner: ‘n Advertensie in rotasie saam met ander advertensies. ‘n Minimum van 1 000 indrukke moet aangekoop word. (R100)

Teks: * Aan die onderkant van enige blad vir een jaar. (R100 – R300)

Karnallie: Een artikel op die voorblad vir ten minste 10 dae. Die artikel bly aanlyn vir 365 dae. (R700)

Bottervliegie: Vir een maand: Een gewilde artikel + 1 roterende slimfoon advertensie + 2 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R1 000)

Kapokhaantjie: Vir een maand: Permanente vertoon van ‘n 728×90 ad op voorblad + 1 300×250 of 250×250 advertensie + een gewilde artikel + 2 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R2 000)

Voorbok: Vir een maand: Permanente vertoon van ‘n 250×250 ad op voorblad + 1 300×250 advertensie + een gewilde artikel + 4 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R3 000)

* Die teks mag nie groter wees as die paragraaf teks van die bladsy waarop dit verskyn nie.

Enige adverteerder wat ’n artikel bespreek mag ekstra twiets aankoop teen R150 vir een tot ’n maksimum van een per week.

Kontak asseblief quintus @ qvrp.net

Boererate Rate Card

(Afrikaanse weergawe)

Health website: Boererate.com

Media type: Afrikaans health and wellness site with natural medicine and medical reference sources – since 2008.

Average number of readers / visitors per month: 30 000+

Placement type: In-page above the line, above the line and below the line

Creative format: *Text, Image, Video, Rich Media

Ad size: Large screen: 728×90, 300×250 & 250×250, Mobile: Adapts the 300×250 & 250×250 to screen size

Rates per month:

Starter pack: Ad in rotation in ad space. A minimum of 1 000 impressions apply. (R200)

Text: At the bottom of a page for one year. (R250 – R750)

Crafty: One article on the front page for at least 10 days. The article is online for 365 days. (R1 500)

Butterfly: For one month: One featured article + 1 300×250 or 250×250 ad in rotation + 2 Facebook posts + 2 Twitter posts. The article is online for 365 days. (R2 500)

Cocky: For one month: Permanent display of a 728×90 ad on front page + one featured article + 2 Facebook posts + 2 Twitter posts. The article is online for 365 days. (R4 000)

Ringleader: For one month: Permanent display of a 250×250 ad on front page + 1 300×250 ad in rotation + one featured article + 4 Facebook posts + 4 Twitter posts. The article is online for 365 days. (R6 000)

* Font size may not be larger than the paragraph text of the page on which the text appear. The nofollow attribute must be applied to text.

Any advertiser who books an article may buy extra tweets at R150 each to a maximum of one per week.

Please contact quintus @ qvrp.net .

Webwerf: Boererate.com

Inhoud Gesondheid-webwerf met n fokus op tradisionele en natuurlike medikasie. Daar is ook uitgebreide naslaanbronne oor tradisionele medikasie en mediese terminologie – sedert 2008.

Lesers per maand: 70 000+

Formaat: *Teks, grafies, video

Advertensie groottes: Grootskerm: 728×90, 300×250 & 250×250, Selfoon: 300×250 & 250×250 pas aan by skerm

Koste per maand:

Beginner: ‘n Advertensie in rotasie saam met ander advertensies. ‘n Minimum van 1 000 indrukke moet aangekoop word. (R200)

Teks: * Aan die onderkant van enige blad vir een jaar. (R250 – R750)

Karnallie: Een artikel op die voorblad vir ten minste 10 dae. Die artikel bly aanlyn vir 365 dae. (R1 500)

Bottervliegie: Vir een maand: Een gewilde artikel + 1 roterende slimfoon advertensie + 2 Facebook inskrywings + 2 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R2 500)

Kapokhaantjie: Vir een maand: Permanente vertoon van ‘n 728×90 ad op voorblad + 1 300×250 of 250×250 advertensie + een gewilde artikel + 2 Facebook inskrywings + 2 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R4 000)

Voorbok: Vir een maand: Permanente vertoon van ‘n 250×250 ad op voorblad + 1 300×250 advertensie + een gewilde artikel + 4 Facebook inskrywings + 4 Twitter twiets. Die artikel bly aanlyn vir 365 dae. (R6 000)

* Die teks mag nie groter wees as die paragraaf teks van die bladsy waarop dit verskyn nie.

Enige adverteerder wat ’n artikel bespreek mag ekstra twiets aankoop teen R150 vir een tot ’n maksimum van een per week.

Kontak asseblief quintus @ qvrp.net

Buying ad time just got easier

Today’s consumers switch between media forms so often – from TV to laptops to smart phones – that capturing their attention with advertising has gone, as one CEO explained, from shooting fish in a barrel to shooting minnows.

Now, a Michigan State University business scholar and colleagues have developed the most accurate model yet for targeting those fast-moving minnows. The research-based model predicts when during the day people use the varying forms of media and even when they are using two or more at a time, an increasingly common practice known as media multiplexing.

That’s good news for companies struggling to predict when to buy ads on the Internet, television and radio, and in print publications. Previous models for predicting when consumers use media were 60 percent-70 percent accurate; the new model led by MSU’s Chen Lin has proved 97 percent accurate.

The study, published in the academic journal Marketing Science, is based on a survey of the media-consumption habits of nearly 2 000 U.S. residents. Lin and colleagues used the survey data to create their complex forecasting model.

Among the study findings:

  • People spend about 35 percent of their time consuming media.
  • Television is still the most popular outlet, followed by computer.
  • During the weekend, consumers spend more time watching TV and reading print publications and less time on the computer and listening to radio.
  • People spend about 1.5 hours a day consuming multiple media at the same time (e.g., surfing the Web while watching TV). This happens more at during the start of the workday and before bed – at about 9 a.m. and again at 9 p.m.
  • Chen also said she was surprised to find consumers still value print media at certain times, particularly in the morning. Print was especially popular when it was paired with other forms of media.

Lin said ad buyers should stop considering the different media forms as competing and instead view them as complimentary. For example, print ads should be partnered with radio and Internet media forms in the key time slots when consumers are likely to be using all three forms.

Free advertising offer

The courier delivered some good news from Google this morning. I received a few thousand rand in advertising to give away. If you would like some free advertising for your service or products please contact me before September 15 2012 at quintus@qvrp.net.

I wil set up your first ads for your for free – Google will compensate me for this. I can only accommodate a limited number of accounts.

In order to qualify you need a South African postal address and must not have an AdWords account yet. My only condition is that we set up an account for you under my client center before September 20 and keep it there for at least two months, in order for you to see the potential benefits of such an account.

I will hand out the advertising on the basis of first come, first served.

quintus@qvrp.net

Google

Google

Brand name advertising

Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.

In a study of a major retailer’s online marketing campaign, researchers found that more people click on advertisements that appear on search engine result pages and purchase products when those brand names show up in the ads.

Brand names are words associated with a company and its products, history and reputation. “Hotel” is an example of a generic keyword and “Marriott” is an example of a branded keyword.

To place their ads on search engines like Google (Adwords) and Bing, companies bid against each other for certain words or phrases that search engine users might use in a query. They also create advertisements that are shown on a search’s results page when those queries are entered.

Analyzing the performance of branded search engine advertising could help companies calculate the value of their brands. By measuring the performance of branded keyword ads and comparing them with the branded keyword campaigns of competitors, marketers can estimate the value of their brands, often considered a company’s intangible, but most valuable, asset.

Roekeloos Rate Card

(Afrikaanse weergawe)

Media website: Roekeloos.co.za

RoekeloosMedia type: Art and Culture Portal with extensive Reference Collections – since 1997

Average number of readers / visitors per month: 40 000+ active

Reader / Visitor Profile: 34 – 54 year old university educated female from South Africa, with children.

Placement type: In-page above the line, on the line and below the line

Creative format: *Text, Image, Video, Rich Media

Ad size: Large screen: 377×487 & 570×486, Mobile: 300×50

Rates per month:

Starter pack: R0,35 per impression in rotation in ad space. A minimum of 500 impressions apply. (R175)

Text: At the bottom of a page for one year. (R500 – R1 500)

Crafty: One article on the front page for at least 10 days. The article is online for 365 days. (R3 000)

Butterfly: For one month: One featured article + 1 mobile ad in rotation + 2 Facebook posts + 2 Twitter posts + 2 Instagram posts. The article is online for 365 days. (R5 000)

Cocky: For one month: Permanent display of a 570×486 ad on front page + 1 mobile ad in rotation + one featured article + 2 Facebook posts + 2 Twitter posts + 2 Instagram posts. The article is online for 365 days. (R7 500)

Ringleader: For one month: Permanent display of a 377×487 ad on front page + 1 mobile ad in rotation + one featured article + 4 Facebook posts + 4 Twitter posts + 4 Instagram posts. The article is online for 365 days. (R10 000)

* Font size may not be larger than the paragraph text of the page on which the text appear. The nofollow attribute must be applied to text.

Any advertiser who books an article may buy extra tweets at R150 each to a maximum of one per week.

Please contact quintus @ qvrp.net .

Webwerf: Roekeloos.co.za

RoekeloosInhoud: Kuns en kultuur met uitgebreide naslaanbronne – sedert 1997. Inhoud word ook gebruik deur skole en universiteite.

Lesers per maand: 30 000+

Leser profiel: 34 – 54 jaar oud, gegradueerd, vrou met twee kinders woonagtig in Suid-Afrika

Formaat: *Teks, grafies, video

Advertensie groottes: Grootskerm: 377×487 & 570×486, Selfoon: 300×50

Koste per maand:

Beginner: R0,35 vir die vertoon van ‘n advertensie in rotasie saam met ander advertensies. ‘n Minimum van 500 indrukke moet aangekoop word. (R175)

Teks: * Aan die onderkant van enige blad vir een jaar. (R1 500 / R500)

Karnallie: Een artikel op die voorblad vir ten minste 10 dae. Die artikel bly aanlyn vir 365 dae. (R3 000)

Bottervliegie: Vir een maand: Een gewilde artikel + 1 roterende slimfoon advertensie + 2 Facebook inskrywings + 2 Twitter twiets + 2 Instagram foto’s. Die artikel bly aanlyn vir 365 dae. (R5 000)

Kapokhaantjie: Vir een maand: Permanente vertoon van ‘n 570×486 ad op voorblad + 1 roterende slimfoon advertensie + een gewilde artikel + 2 Facebook inskrywings + 2 Twitter twiets + 2 Instagram foto’s. Die artikel bly aanlyn vir 365 dae. (R7 500)

Voorbok: Vir een maand: Permanente vertoon van ‘n 377×487 ad op voorblad + 1 roterende slimfoon advertensie + een gewilde artikel + 4 Facebook inskrywings + 4 Twitter twiets + 4 Instagram foto’s. Die artikel bly aanlyn vir 365 dae. (R10 000)

* Die teks mag nie groter wees as die paragraaf teks van die bladsy waarop dit verskyn nie.

Enige adverteerder wat ’n artikel bespreek mag ekstra twiets aankoop teen R150 vir een tot ’n maksimum van een per week.

Kontak asseblief quintus @ qvrp.net

Testing general category blocking in Adsense

Part of a small beta test group trying out a new Google AdSense feature called general category blocking.

General category blocking lets you block ads that fall into predetermined categories. At this stage you can only opt out of a set number of categories. The feature is only availbale in the new AdSense interface.

First indications are that this filtering option will not only provide you with more control over the ads on your sites, but will also have a positive revenue impact and may even help with the profiling of users.