Typically, trash films are low budget films, which do not correspond to the mainstream standards and taste. However, with three sequels and a big fan community, a film like Sharknado is a perfect example for the success of trash films.
A study, published in the journal Poetics, is the first major empirical investigation into trash films and their audience. Not only did the authors arrive at supporting established hypotheses and assumptions on ‘bad films’ in film and media theory, but also at providing new and surprising findings on trash fans and their attitude towards these films.
Most of the participants in the study agreed that the term “cheap” best describes trash films. The label trash itself covers films from various genres. Yet almost all participants mentioned low budget horror films as typical examples. The films mentioned most often were Sharknado, Plan 9 from Outer Space and The Toxic Avenger. Yet the typical trash fan does not really take such films seriously. Instead, an ironic viewing stance came to the fore. Although to a large extent the participants stated that the films in question were cheaply made and thus “trash”, they also confirmed that trash films are overwhelmingly perceived as a form of positive entertainment. Given an ironic viewing stance on the audience’s side, trash films are prone to provide “amusement” – they are considered to be entertaining and funny.
Furthermore, the study provided strong evidence that trash film fans are predominantly male – almost 90 percent of the participants indicated that they are men – and highly enthusiastic film buffs. An appreciation of trash films coupled with strong preferences for art cinema is one of the central findings of the study.
Moreover, the “delight in cheapness” is associated with an active exchange over the films watched. A substantial part of participants write about their trash film experiences in forums and blogs. While many of the typical assumptions related to a cult film experience could not be confirmed with regard to trash films, the authors of the study were able to show that an active engagement in exchanges considerably contributes to the enjoyment of trash films.